AI Insights · Timothy · April 2023
Top 5 Film & Television Apps in Kenya: Q1 2023 Performance
Explore the performance of the top 5 film and television apps in Kenya during Q1 2023, based on data from Sensor Tower.
The first quarter of 2023 saw varied performance trends among the top film and television applications in Kenya. Here's a closer look at the weekly downloads, revenue, and active user trends for Netflix, Showmax 1.0, StarTimes ON-Live TV, Football, Viusasa, and DStv.
Netflix experienced a modest variation in weekly revenue, peaking at around $1.6K in the last week of February. Weekly downloads showed a downward trend, starting from over 105K in late December and ending at around 44K by the end of March. Active users began the quarter at approximately 577K, dipping slightly to about 519K by the end of the quarter.
Showmax 1.0 had a consistent weekly revenue, fluctuating around $2.5K throughout the quarter. Downloads saw a significant increase in mid-February, reaching a peak of approximately 16.1K in mid-March. Active users remained stable, starting at around 154K and ending at about 155K.
StarTimes ON-Live TV, Football showed minimal revenue, with a notable peak of $12 in the final weeks of March. Downloads saw a declining trend, starting from around 10.7K in late December and dropping to about 5.6K by the end of March. Active users also decreased, beginning at approximately 23K and ending the quarter at around 17K.
Viusasa reported no revenue during the quarter. Weekly downloads experienced a steady decline, starting from about 8.3K in late December and falling to roughly 6K by the end of March. Active users remained relatively stable, fluctuating around the 40K mark throughout the quarter.
DStv also reported zero revenue but saw varying download numbers. Downloads began at around 5K in late December, peaking at approximately 9.9K in mid-January, and then declining to about 3.6K by the end of March. Active users started the quarter at around 142K, peaking at roughly 178K in early January, and eventually settling at about 135K by the end of March.
These insights, sourced from Sensor Tower, provide a comprehensive overview of the performance of the top film and television apps in Kenya for Q1 2023. For more detailed insights, visit Sensor Tower.
